● GEO
Get found by
AI. Not just
Google.
ChatGPT, Perplexity and Google AI Overviews are now answering questions your customers used to Google. If your Canberra business isn't being cited by AI, you're invisible to a growing share of your market. Our GEO agency in Canberra fixes that.
an AI-generated answer
with a GEO strategy in place
AI tools are replacing the first page of Google
When someone asks ChatGPT or Perplexity for a recommendation, they get one answer, not ten blue links. You need to be that answer.
Google AI Overviews appear above all organic results
Even if you rank number one on Google, an AI Overview pushes your result further down the page where fewer people scroll.
Most businesses have zero GEO strategy
The majority of Canberra businesses aren't being cited by AI at all. That's an opportunity to get in early before your competitors figure it out.
GEO and SEO work together but are not the same
SEO gets you ranked on Google. GEO gets you cited by AI. Both matter and both require a different strategy to get right.
GEO that puts your business in the AI answer
The way people search is changing faster than most businesses realise. A growing share of your potential customers are asking AI tools for recommendations and those tools are pulling from a specific set of sources. If your business isn't one of them, someone else's is.
GEO is about making your business the source AI tools trust and cite. That means structured content, authoritative positioning, clear entity signals and the kind of specific, helpful answers that AI models are trained to recommend.
We audit where you currently stand in AI search, identify the gaps and build a strategy that gets your business cited consistently. It's one of the highest leverage moves a Canberra business can make right now, and as a dedicated GEO agency serving Canberra and the ACT, we're one of the few who actually specialise in it.
AI Visibility Audit
Finding out exactly how your business currently appears across ChatGPT, Perplexity and Google AI Overviews.
Content Optimisation
Restructuring and writing content in the format AI models are trained to pull from and recommend.
Entity Building
Establishing your business as a trusted, clearly defined entity that AI tools can confidently cite.
Citation Strategy
Getting your business mentioned in the right places online so AI models treat you as a credible source.
Common questions about GEO
What is GEO and how is it different from SEO?
GEO stands for Generative Engine Optimisation. SEO gets your business ranking on Google's traditional search results. GEO gets your business cited by AI tools like ChatGPT, Perplexity and Google AI Overviews. Both matter, but they require different strategies and more businesses are investing in GEO now before competition increases.
Is my Canberra business showing up in AI search results?
Most Canberra businesses aren't being cited by AI tools at all yet. You can test this yourself by searching for your services in ChatGPT or Perplexity and seeing who comes up. If it isn't you, that's exactly the gap GEO is designed to close.
How long does GEO take to work?
GEO results vary depending on how established your online presence already is. Businesses with strong existing content and citation signals can start appearing in AI results within a few months. For newer businesses it takes longer, but starting now means you'll be ahead of competitors who haven't started at all.
Do I need GEO if I already do SEO?
Yes — SEO and GEO are complementary but separate. A strong SEO strategy helps with GEO but doesn't replace it. AI tools pull from different signals than Google's ranking algorithm. Without a dedicated GEO strategy you're leaving a growing share of search traffic completely unaddressed.